Adobe Firefly’s new AI tools aim to reduce the drudgery for editors

Less than a month after introducing its new Firefly generative AI editing toolset, Adobe announced Monday that it is already working on a series of updates to further empower its users through Creative Cloud video and audio applications. . The additions should hit the Firefly beta program later this year.

Building on the company’s long-running AI program, Sensei, Firefly is a suite of generative AI models that can create and transform audio, video, artwork, and 3D models using text prompts in the same way Dall does. -E and ChatGPT. Firefly’s features are already available across the entire Adobe ecosystem, including Premiere Pro, Illustrator, After Effects, and Photoshop, though they are currently only accessible through the closed beta program.

The new features announced Monday are designed to help professional editors reduce their heavy lifting by increasing color levels, inserting placeholder images, adding effects, autonomously recommending additional material for a given project, simply by typing their ideas in Firefly’s AI text message and letting the algorithm do its thing. This will include “text-to-color enhancements,” a wide-ranging capability that can adjust brightness and saturation levels, change the time of day, even the time of day. year — Using natural language prompts.

The generative AI features will also extend to audio, with the ability to insert background music and sound effects describing to the editor what you want through text. The animated font features we first saw at last month’s debut event are expected to arrive soon, as well as an automated footage feature that analyzes script content to generate storyboards and suggest video clips. Most impressively, Firefly will even create custom how-to guides to walk new users through the process of using these features.

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