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Balenciaga sues producer for $25 million over controversial campaign images

Balenciaga Spring22 Header

In recent weeks, Balenciaga has launched two highly controversial campaigns. The first featured young children carrying teddy bear bags accessorized in an S&M style. The second was a spring 2023 ad that seemed harmless enough until an alarming photo of a Balenciaga x Adidas Hourglass appeared in court documents related to the 2008 US Supreme Court v. Williams decision regarding the laws. of child pornography.

In the wake of social media outcry from fans and fashion experts and the slight hint of a possible breakup, but not really from his biggest A-list supporter, Kim Kardashian, Balenciaga is prepared to sue. A lawsuit appears to have been filed in New York State Supreme Court, stating that Balenciaga is suing North Six Inc, along with her agent and set designer Nicholas Des Jardins, for $25 million in “extensive damages.”

In Balenciaga’s public social media statement, posted to the brand’s Instagram story, they claimed the inclusion of certain documents was without their knowledge or approval.

The brand wrote in an expired Story post: “We sincerely apologize for any offense our holiday campaign may have caused. Our teddy bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms. We apologize for displaying disturbing documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating this set and including unapproved items from our Spring ’23 campaign photo. We strongly condemn child abuse in any form. We stand up for the safety and well-being of children.”

While Balenciaga clings to the claim that this all happened without his knowledge, Gabriela Moussaieff, Des Jardin’s agent, argues that Des Jardin is being “used as a scapegoat” by Balenciaga, a statement he made last week. “All the members of Balenciaga were at the session and were present for every take and worked on editing each image in post-production,” Moussaieff continued. She also noted that the US V. Williams was rented at a prop house.

Balenciaga removed both campaigns from its site, but social media still doesn’t accept it. Some view the lawsuit as a suspicious shift of blame. It completely eliminates Balenciaga’s role in the creative process, which seems pretty strange for a brand as prolific as it is. According to The Fashion Law, the complaint has not yet been uploaded to the New York State court database, so we are currently unclear on the claims Balenciaga is bringing.

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Stay tuned for updates on the case, but until then, read the backstory of her controversial campaign on The State of Fashion and let us know what you think.


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