Bella Hadid’s Hair Transformation Heralds the ‘Aspen Blonde’ Era

Barbiecore could be the fashion trend of the day among brands in the know, and those particularly excited to see Margot Robbie’s life in plastic next year, but when it comes to hairstyles, more and more celebrities are forgoing the doll’s iconic platinum dye in favor of more subtle shades. Supermodel Bella Hadid is the latest to introduce a new neutral blonde hairstyle, though she was eager to try a more marketing-friendly name than “dirty blonde.” Unfortunately, Hadid would like to welcome you into the “aspen blonde” era.

What exactly is “aspen blonde”? Hadid’s colorist Jenna Perry said Fashion she upped Hadid’s dark brown tresses to a pale blonde, then mixed in additional color to create the beige and gold shade she calls “Baby Bella” or “Aspen Blonde.” Why “Aspens”? That’s where Hadid debuted the look, attending his sister Gigi’s Guest in Residence pop-up at the posh Colorado vacation spot earlier this week. It’s an appropriate name for a style that’s meant to look “virgin and natural,” as Perry put it, but costs a lot to be perfect.

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Hadid isn’t the first style icon to debut a similar color this season; Earlier this month, Kim Kardashian darkened her infamous platinum waves in favor of an ashy honey blonde that might not scream “natural” so much as “expensive.” Aspen would certainly approve.

Don’t dye with abandon unless you have the Hadid budget to match, or commit to sticking with an aspen blonde look during the next trend cycle. Hadid might be loving life as a blonde by now, but she’s a notorious shapeshifter when it comes to color; In 2016, the eldest of the Hadid sisters stated in 2016 that darker looks feel better with her spirit. “I just have a darker personality,” she said. Seduce. “And my sister being blonde and me being brunette, it’s a good separation. I put on a blonde wig and thought it would be fun to go back, but I’m happy with my hair. Blondes are so angelic. My sister can get away with anything.

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Lauren Puckett-Pope is an Associate Editor at ELLE, where she covers film, television, books, and fashion.