, Apple’s wants you to know that it’s still going strong. The app sends users a notification at a different time each day, asking them to drop everything and share photos taken with their phone’s front and rear cameras simultaneously. You have a two-minute window to do this, with the idea that you’ll be sharing authentic updates on your life (you probably won’t have enough time to do your hair or find a spot with good lighting first). Your friends get a notification when you post late or retake your photos.
This approach has caused some teething problems. It has led to people sharing mundane photos of their computer screens or pulling out their phones simultaneously during a class, such as recently reported. Citing data from an analytics firm, the publication suggested the number of app users has plummeted around 61 percent in recent months to less than six million as the novelty factor waned and it began to copy people. BeReal.
On its new blog, BeReal claims that it actually has over 20 million daily active users. In , the BeReal team notes that it has been quiet as it has been busy. “But (that) means people have been guessing what we’ve been up to and how things are going, and not always accurately,” the post read.
Be real
Meanwhile, BeReal has introduced a feature that could lead to an increase in engagement and perhaps keep undecided users on board. , which the company is testing in the UK before expanding to the rest of the world soon, allows users to post an additional two snaps per day at a time of their choosing, as long as they share their regular BeReal on time.
The move could undermine the spontaneous authenticity that BeReal strives for, as it will give users the opportunity to pose and edit their additional posts. However, BeReal notes that you can make changes to the feature.
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