Google will begin displaying a blue check mark next to the names of selected senders in Gmail to verify their identity, the company announced Wednesday. The new blue checkmarks will automatically appear next to companies that have adopted Gmail’s Brand Indicators for Message Identification (BIMI) feature.
Rolling out in 2021, the BIMI feature requires senders to use strong authentication and verify their brand logo to display a brand logo as an avatar in emails. Users will now see a checkmark icon for submitters who have adopted the BIMI feature. Google says this update will help users identify messages from legitimate senders versus phishing ones.
Once you hover over the blue check mark next to the sender’s name, you’ll see a banner saying “the sender of this email has verified” that they own the domain and logo on the profile picture.
“Strong email authentication helps users and email security systems identify and stop spam, and also allows senders to leverage their brand trust,” the company wrote in a blog post. “This increases trust in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.”
Blue checkmarks have been making headlines for the past few months, largely due to the fuss on Twitter that began when the Elon Musk-owned social network began selling verification. Last week, Twitter officially got rid of the legacy blue checkmarks, while earlier this week a glitch returned them momentarily if you updated his bio.
Of course, checkmarks aren’t just a concept unique to Twitter, as YouTube, Pinterest, TikTok, and many other digital platforms have some form of verification. In March, Meta took a page from Musk’s book and launched paid verification marks, and even LinkedIn recently introduced verification badges.
Gmail is rolling out verified blue checkmarks starting today to both Workspace accounts and personal Google accounts, so you’ll probably start seeing them soon.