How will Elon Musk shape Twitter?

Video length 24 minutes 40 seconds 24:40

Twitter’s new owner, Elon Musk, has laid off nearly half of the company’s staff.

For a man who likes to make headlines, spending $44 billion to buy one of the world’s largest social media platforms is one way to do it.

But the treatment of the richest man in the world has been problematic from the beginning.

Musk tried to back out before signing last week, avoiding a major court battle.

As soon as the ink on the deal was dry, he set out to fire nearly half of Twitter’s workforce via email after they were blocked from accessing the company’s IT systems.

Some of those who have left include staff with experience in human rights and hate speech.

Twitter had been moderating content, notably kicking out former US President Donald Trump.

Some major advertisers now say they are holding onto their business until they see what happens next.

So what’s next for Twitter?

Presenter: Mohamed Jamojoom

Guests:

Marc Einstein: Digital Media Specialist at ITR Corporation in Kyoto, Japan.

Cara Brennan Allamano: Director of Human Resources at Lattice, a people management software company in San Francisco.

Adrian Weckler – Technology editor of the Irish Independent newspaper in Dublin, Twitter’s European headquarters.