Microsoft will remove Twitter from its advertising platform next week, nearly two months after Twitter announced it will start charging a minimum of $42,000 per month to users of its APIs, which include businesses and research institutions.
Users began receiving emails about their new pricing details in early March, according to a Wired report that noted at the time that the new pricing scheme “priced off just about everyone.”
With its $2.15 trillion market capitalization and roughly $100 billion in cash on hand at the end of last year, Microsoft obviously has the money to pay Twitter what it wants, so the move appears to be a statement, even when Microsoft declines to give more details about its decision.
Specifically, what he told his clients today is that, “Starting April 25, 2023, intelligent campaigns with cross-platform will no longer be supported on Twitter,” and that “Digital Marketing Center (DMC) will no longer be supported on Twitter.” Twitter starting April 25. , 2023.”
The moves mean users will no longer be able to access their Twitter account, nor create, schedule or manage tweets through Microsoft’s free social media management service.
As Mashable notes in a related report, businesses using Microsoft Advertising will still be able to manage and create content for Facebook, Instagram, and LinkedIn through the platform.
Unsurprisingly, Twitter owner Elon Musk finds the move galling, and even threatened on Twitter today to take legal action.
Apparently referring to Microsoft’s licensing agreement with the OpenAI AI team, which trained its powerful AI models on a “vast corpus of diverse text data from the Internet,” according to the popular OpenAI chatbot ChatGPT, Musk tweeted today about the decision. from Microsoft: “They trained illegally using data from Twitter. Time for trial.
There are reasons for some animosity between Microsoft and Twitter. In addition to reaching a license agreement with OpenAI, Microsoft has invested many billions of dollars in OpenAI, which Musk co-founded in 2015 and left several years later. Since then he has periodically criticized it, including on Twitter. He also announced more recently that he was planning a rival initiative.
Either way, the move comes at a bad time for Musk, who has been working more actively to win over advertisers after losing more than half of Twitter’s top 1,000 advertisers after taking control of the platform late October.
Just yesterday, he sat onstage in Miami with NBCUniversal’s president of global advertising and partnerships, and reportedly said during the interview that he’s open to hearing any legitimate concerns advertisers may have about Twitter, but stressed that he’s not it will make changes you don’t believe. in.
Meanwhile, there was some pressure on Twitter today about Musk’s decision to charge so much for access to the Twitter API by a entrepreneur with his own somewhat checkered history – this individual noted that “in some cases” the measure is killing traffic from sources outside of Twitter — Musk answered For him, “I’m open to ideas, but stealing the Twitter database, demonetizing it (removing ads), and then selling our data to others is not a winning solution.”