Snapchat’s AR technology reaches the real world with ‘AR Mirrors’
Snap today offered an update to its AR Enterprise Services (ARES), the company’s recently announced initiative that focuses on providing AR tools and expertise to businesses that want to leverage Snapchat technology on their own websites and apps. At its Partner Summit on Wednesday, the company showed partners its Shopping Suite, which includes features like AR Try-On and 3D product viewing, among other things, and announced a new offering called AR Mirrors that aims to bring the AR technology to physical screens in the real world.
Coca-Cola is using the technology to make an AR-enabled vending machine and other retailers including Men’s Warehouse and Nike have tested the product, Snap said, noting that the technology would now become part of ARES.
The company first detailed its Shopping Suite during the official ARES launch in March, explaining how businesses can use its features on their e-commerce sites and apps. Among the nearly half dozen features included in the suite are those that allow users to view products from all angles, get fit and sizing recommendations based on their body shape, and others to take advantage of AR experiences. to virtually try on things like clothes, accessories, or footwear. Snap noted that customers using the toolkit included sunglasses seller Goodr, clothing company Princess Polly, and Mongolian manufacturer Gobi Cashmere, to name a few.
Businesses access the Shopping Suite solution through a front panel and back-end infrastructure where they create and manage their AR assets, build AR experiences, manage 3D asset catalogs, and implement the Shopping Suite SDK. Meanwhile, Snap provides an in-house team that helps customers with onboarding and using the suite’s features.
Now Snap’s ARES line of business will expand to include another new option, with the launch of AR Mirrors, announced today.
This offering brings AR features to physical spaces and events, Snap says, allowing customers to play with AR in the real world, like in physical retail stores, for example. The product is focused on engaging customers and enhancing the in-store experience, though it may not become a major business given the unique nature of these kinds of experiences.
Snap says that Men’s Warehouse and Nike have used their AR Mirrors in stores. He currently has an AR Mirror in a Men’s Wearhouse to prepare shoppers for the wedding and prom season.
The company is also working on an AR-enabled Coca-Cola vending machine where users can step up and use hand gestures to control what’s on the screen.