TikTok announced today that its revised content monetization program is now available to all eligible creators. Designed to pay more and “unlock more exciting real-world opportunities,” the Creativity Program Beta launched in February as an invite-only program. Starting today, it’s open to US creators 18+ with at least 10,000 followers and 100,000 video views in the last 30 days.
TikTok says that anyone who enters the beta version of the Creativity Program cannot return to the Creator Fund, the previous monetization system launched in 2020 with an initial commitment of $200 million (and a later promise to increase it to $1 billion). in three years). However, some influencers have claimed that the Creator Fund only paid a few dollars for videos with millions of views. TikTok did not specify how much more the new system pays, but says it is based on feedback from the Creator Fund and is designed to “generate greater earning potential.”
In addition to recent view and follower count requirements, the Creativity Program beta also says that participants must “create and post high-quality, original content that is longer than one minute.” Additionally, the company says that eligible creators can track video eligibility on an updated dashboard, where they can also view their estimated earnings and performance metrics.