Apple could turn Siri into an assistant that acts more like an agent as early as next year, Bloomberg’s Mark Gurman reported on Sunday, in the clearest sign yet that the iPhone maker wants its rebuilt assistant to keep working after the user stops asking.
Gurman wrote in his Power On newsletter that chief executive John Ternus told software chief Craig Federighi in a closed-door meeting in recent weeks that Apple needs to “accelerate” its software road map and “move quickly beyond merely making necessary improvements to Siri”. He added: “Apple ultimately wants to go in this direction, I’m told, and I believe the company could make Siri more like an agent as early as next year.”
The change would move Siri past the request-and-response model it still uses today. You ask it to do one thing, it does it, and then it waits. An agent, by contrast, takes a goal — planning a trip, say, or tracking down a refund — and works through the steps on its own until the job is done or it needs your help. Gurman measures Siri against a new class of always-on assistants, writing that OpenAI’s Dots, Meta’s Muse and Grok “can keep track of goals, determine what needs to happen next and continue pursuing objectives”.
The push comes from the top. Ternus succeeded Tim Cook as chief executive on 1 September, and on Apple’s earnings call on 2 November he praised the rebuilt Siri as “the kind of Siri that we always wanted”, saying it now fields more than 2.5 billion requests a day. The frustration, as Gurman reports it, is that Apple is not moving on artificial intelligence with the same urgency as its rivals.
The groundwork is already being laid. Siri AI shipped with iOS 27 in September, and the iOS 27.2 update on 26 October gave it a memory of past conversations. The iOS 27.3 betas, released on 3 November, go further: a developer preview lets apps bring their content and actions into Siri through App Intents, and new “skills” let Siri combine several actions into a single experience, such as checking a delivery, booking a reservation or placing an order. Apple is rolling the new actions out across its own apps first — Calendar, Mail, Maps, Messages, Photos, Safari and others — with first-party support expected to reach the public in December and third-party apps to follow in the spring.
There are limits to how far this can go, and how fast. Apple has not announced an agentic Siri or confirmed any timeline, and Gurman says the exact form is still open, so 2027 should be read as the earliest date, not a launch plan. This account rests on a single report — Gurman’s newsletter, citing people familiar with the discussions — and Apple has not commented publicly on it. Apple’s own fine print also says server-side features, including Siri AI, are “subject to daily usage limits”, and that “expanded access to such features will be available for a fee in the future”. Siri AI is unavailable in the European Union on iPhone, iPad and Apple Watch, and is not available to users under 13.
Note: the featured image is a file photo of Apple Park, Apple’s headquarters in Cupertino, taken in June 2024, not a photograph of Siri.
Sources: Bloomberg, Mark Gurman’s Power On newsletter, 8 November 2026; The Mac Observer, “Siri AI could act like an agent as early as 2027, says Bloomberg’s Gurman” (https://www.macobserver.com/news/siri-ai-agent-2027-gurman/); Reuters, “Apple results beat Wall Street expectations on strong iPhone sales”, 2 November 2026 (https://www.reuters.com/business/retail-consumer/apple-results-beat-wall-street-expectations-on-strong-iphone-sales-2026-11-02/).
