is implementing a feature that is intended to help you determine if a sender is genuine or if they may be a scammer. When you receive an email from a business that has verified your identity, you’ll see a blue tick next to their name in your inbox.
The checkmark update is Google’s latest implementation of the Mark Indicators for Message Identification (BIMI) technology. Google started. Initially, it allowed brands that were enrolled in BIMI to include authenticated logos in their emails. The blue check is perhaps the most obvious indicator that the sender is legitimate.
When you hover over the blue check in Gmail, you’ll see a popup that says “The sender of this email has verified ownership (from which domain was sent) and logo on profile picture.” The popup includes a link that directs you to a page with more information.
“Strong email authentication helps users and email security systems identify and stop spam, and also allows senders to leverage their brand trust.” “This increases trust in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.” The feature should be available to all users by the end of the week, while Workspace admins can make it available for their company.
It’s nice to see a company return an element of trust to the blue check, which used to be a pretty clear indicator that the person, brand, or business on the other end is the real deal. Unlike another company, at least Google doesn’t seem to have them or use them to get more revenue from users while .